Every feature you
need.
None of the bloat.
From AI-assisted composition to automated journeys, deliverability tooling and built-in compliance — waveMail packs everything you need to run a serious email programme.
Six pillars. One platform.
One platform, six pillars. Plan tiers set the limits and inclusions — see the pricing page for the full comparison.
Compose
Build emails that look the way you want, fast — with AI when you need it.
- Email Builder — visual drag-and-drop editor
- AI-generated email content
- AI-generated email templates
- Save & reuse email blocks
- Template import / export
- Free stock image library, built in
- Custom HTML when you need it
- File Manager for assets
Audience
Build the list, segment by behaviour, and let people manage their own preferences.
- Lists, segments & custom fields
- List Forms — drag-and-drop builder
- Pop-up subscription forms
- Subscriber Preference Center
- CSV & API imports
- Email verification on import
- List Tools (clean, merge, split)
- IP blacklist controls
Send
Regular campaigns, drip series, behaviour-triggered flows, and one-off transactional sends.
- Regular & group campaigns
- Subject-line A/B testing
- Autoresponders (drip series)
- Automation Flows — visual builder with branching, delays and triggers
- Webhook block (Zapier, CRMs, anything)
- Transactional emails (API)
- Send-time optimisation
- Timezone-aware scheduling
Optimise
Score, test, and tune before you hit send — and live as the campaign runs.
- Campaign AI Kit — subject & spam scoring
- AI subject-line generator
- Pre-send content quality report
- Live campaign analytics
- Opens, clicks, conversions, revenue
- Geographic & device heatmaps
- Per-segment performance breakdown
- Bounce & complaint tracking
Reach
Land in the inbox — domain authentication, sender verification, and an enterprise-grade sending backbone in Sydney.
- Full domain authentication
- 5 DNS records: SPF · DKIM · DMARC · Bounce MX · Bounce SPF
- Per-sender email verification
- Branded sender-verification email
- Sydney-based delivery
- All data stays in Australia
- Inbox placement monitoring
- Dedicated IP option (Enterprise)
Support & Build
People when you need them, automation when you don't, and an API for the rest.
- Live chat with the Australian team
- AI Assistant (in-app)
- Support tickets with ratings
- Landing pages (custom CNAME)
- REST API — full platform coverage
- Webhooks & Zapier
- WordPress & WooCommerce integrations
- Shopify & BigCommerce coming soon
- Universal embed code — works on any website
- Comprehensive API documentation
From blank canvas to campaign in minutes.
Open the Email Builder, drag in a block, and you're typing. When the words won't come, ask the AI. When the design needs a photo, search the built-in stock image library without leaving the editor.
- Generate full email drafts from a one-line brief
- AI-built templates ready to customise
- Pre-send subject-line and spam scoring with recommendations
- Save reusable blocks once, drop them in everywhere
- Free stock image library, integrated
- Import / export templates, custom HTML when needed
Drip series and behaviour-triggered flows.
Two separate tools, both included. Use Autoresponders for time-based drip sequences. Use Automation Flows when you need branching logic, behaviour triggers, or webhook hand-offs to other systems.
- Autoresponders — welcome series, onboarding drips, scheduled follow-ups
- Automation Flows — branching logic, time delays, behaviour triggers and A/B paths
- Triggers on subscribe, unsubscribe, opens and link clicks
- Webhook block — push to CRMs, Zapier, anything HTTP
- Content personalisation (merge tags, dynamic blocks)
- Real-time flow performance reporting
Australian by default. Authenticated end-to-end.
Every campaign is sent from Sydney-based servers. Every list, subscriber, template and campaign sits on Australian infrastructure. No Australian data ever leaves Australia.
And before a single email goes out, you authenticate twice: add a sending domain and publish five DNS records, then add the specific sending email address and confirm it via the verification email we send you.
- Australian data sovereignty — Sydney servers, Sydney delivery, no cross-border data movement
- Sending Domains — SPF, DKIM, DMARC, Bounce MX, Bounce SPF (all five required)
- Sending Emails — verify each address via branded sender-verification email
- Per-domain deliverability score with sub-metrics
- Bounce-handling on a dedicated MX path
- Dedicated IP available on Enterprise plans
AI when you want it. People when you need them.
Three support channels, one inbox. Start with the AI Assistant for instant answers, jump to live chat with the Australian team during business hours, or open a ticket and rate every reply.
- AI Assistant — in-app chat, available 24/7
- Live chat — with the Australian support team
- Support tickets — full history, rate every reply
- Comprehensive User Guide and FAQ
- Onboarding assistance included
- Priority response on Premium & Enterprise
Wire it into everything you already run.
A full REST API covers lists, subscribers, campaigns, templates, transactional emails and tracking. Webhooks push events out, the Automation Flow webhook block calls anything HTTP, and Landing Pages can run on your own subdomain.
- REST API — lists, subscribers, campaigns, templates, transactional
- API key authentication (per user)
- Webhooks on opens, clicks, bounces, unsubscribes
- Landing Pages with custom CNAME →
app.wavemail.com.au - Universal embed code — drop a List Form into any website (HTML, WordPress, custom CMS, single-page apps)
- WordPress, WooCommerce & Zapier integrations
- Shopify & BigCommerce native integrations coming soon
