Frequently asked
questions.

waveMail is an email marketing and automation platform that helps you design, send, and analyze campaigns with ease, whether you’re running newsletters, promotions, or lifecycle journeys.

Sign up, add your sending domain, publish 5 DNS records (SPF, DKIM, DMARC, Bounce MX, Bounce SPF), verify your sender email address via the link we send you, import your contacts, and create your first campaign using the drag‑and‑drop editor. Most customers launch within a day.

Yes. We provide guided setup, best practice deliverability checks, and template customization (optional) to help you go live quickly.

Absolutely. Upload via CSV or connect supported integrations. We handle duplicates and basic validations during import.

Yes. Build segments using demographics, engagement, custom fields, and tags to target the right audience with the right message.

All campaigns include one-click unsubscribe links. Unsubscribes and spam complaints are automatically suppressed from future sends.

You can use your own domain (recommended) or a system-defined one. Domain authentication requires 5 DNS records — SPF, DKIM, DMARC, Bounce MX, and Bounce SPF — which we generate for you. You then add each sending email address and confirm it via a verification email we send you. Both steps are required.

We combine full domain authentication (SPF, DKIM, DMARC, Bounce MX, Bounce SPF), sender-email verification, list hygiene tools, bounce management, and sending-rate controls — plus best-practice guidance from our Australian support team.

Yes — dedicated IPs are available on our Premium and Enterprise plans, for senders who want a fully isolated sending reputation. We'll help you warm it up properly.

After your sending domain is authenticated (all 5 DNS records pass), add each sender email address you want to send from. We'll send a branded verification email to that address — click the link in it to confirm. Until you verify, that address can't send.

Every email is sent from Sydney-based servers. Australian by default — your subscribers see Australian-region sending IPs, and your data never leaves the country.

Newsletters, promotions, product updates, transactional notices (if enabled), and automated journeys such as welcome, re-engagement, and post-purchase flows.

Yes. Create events or time-based automations (e.g., signup triggers, behavior-based branches, delays, conditions).

Absolutely. Use merge tags and dynamic content blocks to personalize subject lines, greetings, sections, and offers.

They're two separate features and both are included. Autoresponders are time-based drip sequences (e.g. send email 1 on day 0, email 2 on day 3, email 3 on day 7). Automation Flows are visual workflows with branching logic, behaviour triggers, delays, webhook calls and multiple outcomes — pick whichever fits the job.

Yes. Subject-line A/B testing is built in. Set the test percentage, choose a winning metric (opens, clicks), and the rest of the list automatically gets the winner.

Yes. waveMail includes a built-in drag-and-drop email builder with responsive layouts, reusable content blocks, free stock images, and custom branding — plus custom-coded HTML when you need it.

Yes, our Email Template Customisation service creates fully branded, responsive templates aligned with your design system.

We provide tools for consent management, unsubscribe handling, data access/export, and suppression lists. All subscriber data lives on Australian servers — your team remains responsible for lawful collection and use of subscriber data under the AU Privacy Act and any applicable foreign laws (GDPR, CASL, CAN-SPAM).

All data is stored on Australian servers. Lists, subscribers, templates, campaigns, analytics — everything stays within Australia. Emails are sent from Sydney-based servers. No Australian data is kept outside the country.

Soft and hard bounces are tracked automatically. Invalid or repeatedly bounced addresses are suppressed to keep your list healthy.

Real-time dashboards for opens, clicks, unsubscribes, bounces, device breakdowns, and segment performance. Plus exportable reports.

Yes. Add our tracking snippet (or use supported integrations) to measure conversions, revenue, and attribution from your campaigns.

Today we ship native integrations for WordPress, WooCommerce and Magento. Shopify and BigCommerce are coming soon. In the meantime, our universal embed code drops a subscription form into any website — Squarespace, Wix, a static HTML page, or a custom CMS. If you can paste HTML into a page, you can collect subscribers.

Yes. A full REST API is available — manage lists, subscribers, custom fields, segments, campaigns, templates, transactional emails, tracking and bounces. Authentication is via an X-Api-Key header. Read the API docs for the complete reference.

Yes. Build landing pages inside waveMail and serve them on your own subdomain — just point a DNS CNAME record at app.wavemail.com.au. You can embed list subscription forms directly into landing pages or any external website using the form embed code.

Yes. List Forms have a drag-and-drop designer plus pre-made layouts. Once configured, copy the embed code into any HTML page, WordPress site, or landing page. Pop-up forms are supported too.

Yes. Invite teammates and assign roles (e.g., Admin, Editor, Viewer) with granular permissions.

We use industry-standard encryption in transit and at rest, access controls, and routine security reviews.

Plans are based on subscriber count, sending volume, and optional add-ons. See the pricing page for details.

No. waveMail is a paid platform with monthly plans starting at A$25. There's no free trial — but you can switch or cancel your plan at any time, and we'll happily walk you through the platform on a quick call before you commit.

Email support is available on paid plans. We also offer priority support and onboarding sessions on higher tiers.

Yes. We assist with list imports, template conversion, DNS setup, and warm-up plans to preserve deliverability.

Keep lists clean, send relevant content, avoid spammy keywords, authenticate your domain end-to-end (SPF, DKIM, DMARC, Bounce MX, Bounce SPF), verify your sending email address, and warm up gradually if using a new domain or dedicated IP.

Yes. You retain ownership of your contacts, content, and analytics. You can export data at any time.

Yes. We provide account closure and data deletion options in accordance with your legal and compliance requirements.