Campaigns

Create, schedule, send, and manage your email campaigns.

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Campaign Types

Creating a Campaign

1. Go to Campaigns in the sidebar
2. Click Create New Campaign
3. Choose the campaign type (Regular or Autoresponder)
4. Fill in the campaign details:

Campaign Setup Fields

[Screenshot: Campaign setup form details]

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[Screenshot: Campaign setup form setup]

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[Screenshot: Campaign setup options & tracking]

Campaign Content

After setup, you choose how to create the email content:

• Select existing template — pick from your saved templates
• Create from Template Gallery — start from a gallery design
• Build with Email Builder — create the content from scratch using the visual editor
• Write HTML — code the email manually

Subject Line Tips

• Keep it under 50 characters for best mobile display
• Use personalisation: [FNAME] in subject lines can increase open rates by 20%+
• Create urgency without being spammy (avoid ALL CAPS and excessive punctuation!!!)
• Be specific about what's inside the email
• A/B test different subject lines to learn what your audience responds to

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[Screenshot: Campaign setup email template]

Scheduling

You can either send immediately or schedule for a future date and time:

1. On the campaign confirmation screen, choose Schedule
2. Select the date and time
3. Choose the timezone
4. Click Schedule Campaign

Scheduled campaigns appear in your campaign list with a Scheduled status and can be edited or cancelled before the send time.

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Sending

Before sending, waveMail shows a confirmation summary:

• Subject line preview
• Recipient count
• From name and email
• Template preview

Managing Campaigns

Campaign Statuses

Campaign Actions

• Pause/Resume — temporarily halt a sending campaign and resume later
• Duplicate — create a copy of any campaign (great for recurring sends)
• Delete — permanently remove a campaign and its statistics
• View stats — see detailed performance metrics (opens, clicks, bounces, etc.)

Campaign Groups

Organise your campaigns into Campaign Groups that make sense to you — by client, brand, product, project, or season. Once a campaign belongs to a group, you can filter and manage your campaigns by that group, which keeps a busy account tidy as your sending grows.

1. Open Campaigns → Groups and create a group with a clear name.
2. When you create or edit a campaign, assign it to the group.
3. Filter your campaigns list by group at any time to find related sends quickly.

Sending Groups

A Sending Group lets you send related campaigns to several lists or segments without emailing the same person twice — even when those lists overlap.

Add multiple campaigns to one Sending Group, each targeting a different list and/or segment. As waveMail sends, it checks every recipient against the other campaigns in the same group: if that address has already received another campaign in the group, it's skipped; if not, the campaign is sent. This gives you broad reach across overlapping audiences at minimal performance cost — and avoids the heavy, slow approach of merging lists together just to de-duplicate.

Why Use One

• No duplicate sends — subscribers on more than one targeted list receive the campaign only once.
• Per-copy customisation — tweak each campaign in the group (subject, content, sender) to test which version inboxes best.
• Add any time — you can add a campaign to a Sending Group later, even weeks or months after the first send.

Creating a Sending Group

1. Open Campaigns → Send groups and create a Sending Group.
2. When you set up a campaign, assign it to the Sending Group and choose its target list or segment.
3. Repeat for each list/segment you want to reach, assigning every campaign to the same group.

Best Practices

• Always send a test email first — review it in your own inbox before sending to your list
• Send at optimal times — Tuesday through Thursday mornings tend to perform best, but test with your audience
• Segment your audience — targeted campaigns consistently outperform mass blasts
• Keep your lists clean — verify emails and remove inactive subscribers regularly
• Monitor your results — review campaign reports after every send and iterate
• Be consistent — set a sending schedule and stick to it so subscribers know what to expect

Example: sending your first newsletter

1. Start the campaign. Go to Campaigns → Create new, choose a Regular campaign, and give it an internal name like “June Newsletter”.
2. Pick the audience. Select your Monthly Newsletter list — or a segment of it, such as “opened in the last 90 days”.
3. Set the subject. Write a clear subject and a from-name your readers recognise, and add a pre-header to lift opens.
4. Design the email. Pick a template, drop in your content blocks, and personalise the greeting with the First name field.
5. Test, then schedule. Send yourself a test, fix anything, then send now or schedule it for the best time.
6. Review results. Once it's out, open Campaign Reporting to see opens, clicks, and more.