Campaign Reporting

Track your email performance with detailed analytics on opens, clicks, bounces, and more.

Accessing Reports

  1. Go to Campaigns in the sidebar
  2. Find a sent campaign and click its name (or the stats icon)
  3. The campaign report opens with a full performance breakdown
Campaign Reporting Dashboard

[Screenshot: Campaign report dashboard]

Key Metrics

Metric What It Measures Good Benchmark
Open rate Percentage of delivered emails that were opened 20–30%
Click rate Percentage of delivered emails where a link was clicked 2–5%
Click-to-open rate Percentage of openers who also clicked 10–20%
Bounce rate Percentage of emails that failed to deliver Below 2%
Unsubscribe rate Percentage of recipients who unsubscribed Below 0.5%
Complaint rate Percentage of recipients who marked as spam Below 0.1%

Report Sections

Delivery Overview

Shows total sent, delivered, bounced (hard + soft), and delivery success rate.

Opens & Clicks

Total and unique opens/clicks, with a timeline chart showing engagement over time. You can see which links were clicked most.

Bounces

Breakdown of hard bounces (permanent failures) and soft bounces (temporary issues). Hard-bounced addresses are automatically blacklisted.

Unsubscribes

List of subscribers who opted out from this campaign, with timestamps.

Subscriber Activity

Drill down into individual subscriber behaviour — see exactly who opened, who clicked, and which links they engaged with.

[Screenshot: Delivery stats]

Click Map

A visual overlay on your email showing exactly where subscribers clicked — useful for understanding which content and calls-to-action perform best.

[Screenshot: Click map heat overlay]

Exporting Reports

You can export campaign report data as CSV for further analysis or reporting:

  1. Open a campaign report
  2. Click Export
  3. Choose which data to include (opens, clicks, bounces, unsubscribes)
  4. Download the CSV file

Geographic Opens

The Geo Opens report shows where your subscribers opened your campaign, broken down to country, state, and city level (by unique subscriber).

  • Spot which regions engage most so you can tailor timing and content.
  • Use the export options to download country, state, or unique-open data.

Abuse Complaints & Reports

waveMail tracks abuse complaints (when a recipient marks your email as spam) and surfaces them in your reporting. A rising complaint rate is an early warning — review your targeting, frequency, and consent, and clean your lists to protect deliverability.

Improving Your Results

  • Low open rates? — test different subject lines, send times, and from names
  • Low click rates? — make your CTAs more prominent, reduce content length, use buttons instead of text links
  • High bounce rates? — clean your list with Email Verification
  • High unsubscribes? — you may be sending too frequently or content isn't relevant — try segmentation