AI Tools

Write better emails, faster. waveMail's AI tools help you generate content, score your subject lines, and check messages for spam triggers before you hit send.

Good to know: AI tools are available wherever you create content — inside the email builder, the campaign setup screen, and the template wizard. Availability depends on your plan.

AI Content Generation

The content wizard helps you draft a complete, on-brand email in seconds. Tell it about your business and the AI produces ready-to-edit copy and a matching template layout.

Generating a Template

Start a new template and choose the AI wizard.
Pick the option that best fits your business — for example Technology / SaaS, IT Services / MSP, or B2B / Industrial.
Describe what the email is about and choose a font style.
Review the generated layout and copy, then refine any block in the builder.

[Screenshot: AI content wizard]

Tip: The AI gives you a strong starting point — always review and personalise the copy so it sounds like your brand and reflects your offer accurately.

Subject Line Scoring

Your subject line is the single biggest factor in whether an email gets opened. The Subject Line Score Report analyses your subject and gives you actionable feedback.

The report looks at signals such as:

Length — whether it's likely to be cut off on mobile devices.
Clarity and tone — how compelling and clear the message is.
Spam-trigger words — phrases that can hurt deliverability.
Use of emojis and capitalisation — and whether they help or hurt.

To run it, enter your subject line on the campaign setup screen and open the score report. Adjust your subject based on the suggestions and re-score until you're happy.

[Screenshot: Subject line score report]

Spam Testing

Before sending, run your campaign through the spam test to catch issues that could land you in the junk folder. The test reviews your content and structure and flags common problems, such as:

A poor text-to-image ratio
Spam-trigger words and phrases in the body
Missing or broken unsubscribe links
Formatting that mail providers tend to penalise

Best practice: Pair spam testing with an authenticated sending domain. Authentication does the heavy lifting for deliverability — see Domain Management and Sending Domains.

[Screenshot: Spam score report]

Getting the Best Results

Do	Why
Give the AI clear context about your audience and goal	More specific input produces more relevant output.
Score every subject line before sending	Small wording changes can noticeably lift open rates.
Run a spam test after your final edit	Last-minute changes can reintroduce trigger words.
Always proofread AI-generated copy	You stay accountable for accuracy, claims, and tone.